Mailing lists have a long and venerable history on the Internet. Mailing lists are an excellent vehicle for distributing focused, targeted information to an interested, receptive audience. Consequently, mailing lists have been used successfully as a highly effective direct marketing tool. Unfortunately, mailing lists are also vulnerable to misuse through a variety of means. An all-too-common example is where an individual is force subscribed to a high number of mailing lists and must take extraordinary measures to be removed. Also, some marketers misuse mailing lists, often through a lack of knowledge about longstanding Internet customs and rules, or because they attempt to apply direct paper mail methodology to the electronic realm.

Internet Fundamentals

Those who desire to establish responsible list management practices must be aware that there are certain fundamentals inherent to the structure of the Internet, and to how the email system functions across the Internet. Among those that are pertinent to these guidelines are the following:

• Traffic on the Internet flows by mutual agreement. This is not a taxpayer-funded highway system. The Internet is a network of networks, interconnected in myriad ways. Most of the networks that compose the Internet are privately owned. When an entity connects its system to the Internet it immediately becomes dependent on others to see to it that its traffic reaches its destination. Those others in turn have a responsibility to their owners or shareholders to maintain their networks and keep traffic flowing smoothly. This fact gives network and system owners and operators considerable say over the traffic they allow to pass over their networks.

• Internet entities are responsible for their own actions. Traffic flows from one network to another because of such things as peering agreements, where two networks agree to carry one another's traffic. The Internet is made up of many interconnected peers; it is not only expected but necessary that those peers, and all those systems connecting to them, act responsibly. The larger the system, and the more traffic it desires to transit the network, the greater the expectations and responsibilities incumbent upon it.

• The recipient subsidizes the cost of delivery. This is not a postal mail or parcel system, where the sender pays the full cost of delivery. Every email box belongs to an individual, a group, an organization, perhaps a corporation; in any event, its existence is most often paid for by someone besides the sender of a message. This fact gives the recipient considerable say over what will be accepted for delivery,

Penalties for violation of The Web Image's Email Principles

We do not support SPAM nor do we allow any of our hosted sites to participate. Because of this, Our datacenter has ZERO tolerance for spamming. In case either you or your clients are responsible or are reported to be spamming then, (unless proved otherwise within 24 hours):
1) The concerned website may be deleted without any warning and without refund of any pre-paid services.
2) The particular domain name will be listed as a spammer with various websites by our datacenter which may cause it to be blocked from many search engines. 

 
Please support The Web Image in its fight against spamming and keep the Internet clean and productive.